This spring, Black Hills Energy employees connected with customers and community members across western South Dakota through several community events, including the Black Hills Home Show, Youth and Family Services (YFS) Kids Fair and the Rapid City Earth Day Expo.

At each event, employee ambassadors and operations teams answered questions, shared resources and helped customers better understand energy topics like safety, reliability, costs and sustainability. These conversations helped build trust and strengthen relationships with the communities we serve.

Community connections

Black Hills Energy employees connected with customers at community events across western South Dakota by answering questions, sharing resources and providing information about safety, reliability and energy services.

Connecting with customers through honest conversations

At the Black Hills Home Show, hosted by the Black Hills Home Builders Association, Black Hills Energy ambassadors focused on answering customer questions and providing clear, useful information.

Employees discussed the South Dakota rate review, energy efficiency programs and Service Guard offerings. They also shared how the company approaches sustainability and customer service. Many attendees said they appreciated the straightforward answers and practical information provided during the event.

Bringing energy safety and reliability to life for families

At the Youth and Family Services (YFS) Kids Fair, employees created an interactive experience designed to help families understand how energy service works during challenging conditions.

Children explored a Sno-Cat vehicle used by operations crews during severe winter weather. Employees explained how this equipment helps restore power and maintain reliable service during snowstorms and high winds. Parents also received home safety checklists with simple steps to improve safety and energy efficiency at home.

Sharing sustainability efforts and community priorities

At the Rapid City Earth Day Expo, hosted by the Rapid City Sustainability Committee, employees connected with customers on topics that matter most to the community.

Conversations focused on sustainability, wildfire mitigation, regional growth and energy use. While families participated in activities like the “Wheel of Fun,” employees also answered questions and shared information in a welcoming, easy-to-understand way.

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Across all three events, one thing remained consistent: strong, positive interactions between employees and the communities they serve.

By volunteering their time and sharing their knowledge, Black Hills Energy employees helped customers better understand energy topics and reinforced the company’s commitment to safe, reliable service and clear communication.